The Modern Toilet is a fantastic and creative commercial model of Chinese food business. It is the first one makes use of “toilet” as the concept of restaurant in Taipei and become business people must-see restaurant.
Nowadays, The Modern Toilet has become a tourist attraction for its unique style and design in Taiwan. Owner Wang Tzi-wei opened the first Modern Toilet outlet in Taipei 2004. It includes 12 branches all over Taiwan and one located in Hong Kong.
Unique style and design
Entering Modern Toilet Restaurant, customers will see familiar items such as toilet, shower, bathtub, mirror and towels. In this themed-toilet restaurant, all the dishes are served in a toilet-shaped bowl and the drinks in a urinal-styled cup. Foods here are of the average and reasonable price.
Customers sit on toilet seats in this themed restaurant, a glass is placed on baths used as tables, the restaurant looks clean and the foods cost reasonably.
Slogan:
The restaurant chain's website says: "Our goal is to become The No. 1 Brand in Themed Chain Restaurants. In an era where creative marketing is king, even feces can be turned into gold".
From the pictures you can see that a big pile of chocolate ice cream is served on toilet-shaped bowl; children love Modern Toilet Restaurant too.
Goal of future
In general, this kind of restaurant is really popular among youth. Now Modern Toilet has many branches all over Taiwan, Hong Kong and mainland China. Their goal is to become The No. 1 brand in themed chain restaurants in Asia.
Video edit by Wefalcon via Youtube
The Gourmet thought that it could be a creativity commercial model for leaning, borrow ideas from and even being transmitted in UK market.
Read more: http://www.moderntoilet.com.tw/en/about.asp
Photo credits:
Image by Zhai ting: slnllxr@163.com
really funny restaurent....
ReplyDeletehi Tim,,,how did u find that restaurent...I think it could be hot in UK market!!!!
ReplyDeleteI know this "Toilet" restaurant~ the idea is funny~ but I would say its a kind of "overnight sensation"~ the business might not last for a long time~ the reason of people getting there mainly derives from their curiosity but not be attracted by the foods there~ The food always of the essence for the lifetime of the restaurant business~ what do you think? also give some of your thoughts of the restaurant business will be great ~! keep going ~
ReplyDelete@SarahWW
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Thanks for leave comment and good suggestion for me...hoping to see ur comment!
ReplyDeleteHmmm, not sure I could eat in this establishment although it does look like fun!
ReplyDeleteThe idea is so different that actually hit its target! It's very unusual to have a restaurant have a "Toilet" - theme and who would have known that it would be popular and would profit that much? It might be a bad combination but sometimes a great spin attracts more. And I guess this is a restaurant that will challenge everyone's appetite.
ReplyDelete