Interview with Jordan: how can make Chinese food business better involved and participate into UK market

Jordan was born in Manchester whose family has the background that his parents were doing Chinese food over 10 years in Manchester. In this interview, Jordan answered that how you think currently Chinese food business in Manchester and surrounding area in UK. Talked about his personal view, experience, what did he think the problems of Chinese business, what the next step is and how to improve the industry.

Q1: how do you think the current Chinese food business in Manchester, and surrounding area in UK, satisfied, good, or bad?

I think the current Chinese food business in the UK is at the standard level at the normal, maybe five years ago was quiet good but now is the standard level.

Q2: If they were not very satisfied, what is the problem in your mind?

The main reason could probably because the UK is in recession and the economic is falling, VAT has gone up and most of the British people are not willing to go out have meal and they want to save money.

Q3: do you think what are the necessary elements for Chinese food business make living and become more competitive in UK?

To become more competitive as a business in the UK, I think the business should expand on range of products specifically more traditional and get more choice on food, not only offer the same style of food and service.

Q4: who are the major audience or customers for Chinese food business? Chinese, British, or both?

Depending on the area, small town or big city, a small town with not many business and few Chinese people it could be British, but somewhere like Manchester, London, Birmingham which have huge number of Chinese people would be both.

Q5: as you see, most of Chinese restaurants in UK, offer the same style of food and service, the food are not totally “Chinese”, but mixed with British food style, do you think they should make some difference to catch the huge number of Chinese audience in UK?

I think in the main cities like Manchester there should be more restaurants serve the real traditional Chinese food and they could also spread into other town probably with universities it would be successful due to the numbers of international students, such as preston.

Q6: what is the next step, what is the future of Chinese food business in UK, how can they improve?

To improve a business they could become more creative and get events involved with Chinese celebration, such as moon cake festival, Chinese New Year, not only Christmas and traditional British celebration. Bring some more Chinese culture make their business more “Chinese”, because every year huge number Chinese visit or living in UK, they want to enjoy the same situation in UK as similar as in China.

In summary:

As Jordan said above, we pick up the key words of the interview. It is time to change most of the basic, normal, simplex, repetitive business model of Chinese food in UK. Creativity, make difference, become more Chinese to facing huge number of Chinese people in UK, and bring the Chinese culture and improve quality inside into business, realize the cultural difference is most attraction of Chinese food to all around the world, not only the taste.

 

Successful commercial model of Chinese food business 2 : Chinese Kung Fu restaurant----“Feng Bo Zhuang”

Feng Bo zhuang is a restaurant combing Chinese KongFu and Chinese food together and repidly become popular in China.

It should be a great idea and commercial Chinese food model for people who want to make money through Chinese food.

Chinese KongFu & Chinese food

Profile:

Kong Fu and food are the two key elements represented China in the world. Within a combination of both of them, it is a very creative and interesting Chinese food commercial form, Feng Bo Zhuang is the first restaurant to participate Chinese culture into Chinese food businese, combing Kung Fu, martial art chivalry and Chinese food together to become one of the most popular chain restaurant in China!

Creative concept:

Creative layout show the Chinese martial arts chivalry.

Spirit of martial chivalry is a kind of Chinese culture.

Every dish has their martial arts name         Waiter and waitress dress up as martial artist

Slogan:

“Taste food, feeling the Chinese martial arts chivalry, every customer is a Kung Fu master!”

Competitive advantage:

Actually, Chinese cuisine has a long history and has deep cultural meaning of food. Perfect combination of the Chinese martial arts and Chinese cuisine, Feng has created a unique style of martial arts and the formation of a new theme restaurant business model!

Mission and Strategic target:

Feng has established so many chain stores in Singapore, Malaysia, and Thailand. Now, Feng Bo Zhuang is looking forward to overseas market; becoming transnational restaurant is their market strategy.

Does UK could become the next target of Feng Bo Zhuang? If you are interesting them, please click on http://www.ahfbz.com/

In a summary: 

Feng Bo zhuang should be a great idea and commercial Chinese food model for people who want to make money through Chinese food. Imagining you are holding on a chain store in China town in UK, such as Manchester, Birmingham and London, how successful it will be!

Photo credits:

Image by Huang Li: shlxr1229@126.com

http://food.365jia.cn/news/2009-01-06/0A72E6383043860B_2.html

http://gl.food.poco.cn/commendDetail.php?id=664472&show_mode=single

Successful commercial model of Chinese food business 1 ---- Chinese KFC: YongHe King

YongHe King is most successful Chinese fast-food restaurant in China, it could be a new commercial opportunity to build up a Chinese fast food restaurant to make difference and change most of the basic, normal, simplex, repetitive business model of Chinese food in UK market.

Briefly introduction:  

Yong He King is the most famous Chinese fast-food chain restaurant that specializes in traditional Chinese snack.

It focus on the traditional Chinese food, soybean milk, fried dough sticks, all kinds of Chinese rice porridge and different Chinese snacks.

Concept: 

Using the successful fast-food chain restaurant business model such as KFC and providing traditional Chinese snack. To become no.1 brand of Chinese fast food chain restaurant corporation----Chinese KFC.

Traditional, healthy, yummy is core concept of Yong He King.

24 hours open and home-deliver food service for free.

Competitive advantage: providing truly and diverse traditional Chinese snack: fast, convenient and cheaper in a popular style.

Soybean milk, Siu Mai, Fried fritters, Steamed dumplings with meat and vegetable stuffing----nutritional breakfast should be one of the characteristics Yonghe King.

Chinese people always said that soya bean milk usually goes with fried fritter, it's like coffee goes with doughnuts!

Slogan: “WECAN” :

 “WE CAN” is said by Chen Jinkun CEO of Yonghe 2010, it means: Welcoming, Enjoyable, Convenient, Affordable with Value, Nuteitious.

Corporation profile:

Yonghe opened its first restaurant in Beijing in Dec, 12, 1995. Today Yonghe has branches throughout China, after 16 years of growth, now it has 197 restaurants across the country, mainly in Beijing, Shanghai, Shenzhen, Hangzhou, Wuhan and Tianjin. It become the largest and most popular fast-food restaurant in China.

Mission and strategic target:

Chen Jinkun said: in the next 5 years, we are going to extend the overseas market and become a large Chinese fast food chain corporation, and the first Chinese fast food brand all round the world----Chinese KFC!

Interview with Joshua: how do you think whether Yonghe could successfully get into UK market

In this short interview, Jousha answer that as a Chinese, how do you think Yonghe build up branch in UK, also talked about his personal view, experience, what did he think of Chinese food business in UK and how does he thought about Yonghe this kind of very “Chinese” business whether could successful in UK market. For more details, check this interview out

In summary, it could be a commercial opportunity to build up a Chinese fast food restaurant in UK such as “Yonghe King” to make some difference and change most of the basic, normal, simplex, repetitive business model of Chinese food in UK.

If you interesting or want to join this new kind of bussiness model, please click on http://www.yonghe.com.cn/chs/index/index.aspx

Photo credits:
http://www.yonghe.com.cn/chs/index/index.aspx
http://news.163.com/11/0107/17/6PQHNTNG00014JB6.html

About us

WHEN & WHERE

The Gourmet was created in 15 January 2011

WHAT & WHO

As we all know that Chinese food industry has a long prosperous history and Chinese culinary arts are famous all around the world. It is certain that there are a huge number of businesses getting involved with Chinese food industry and so many people really want to make money through Chinese food. So we are going to build a “B 2 B” online magazine blog of “The Gourmet” which focus on successful Chinese food business and provide information, interesting stories and new ideas for those people who are associating with Chinese food industry.

“The Gourmet”, basically target on mainly UK business, but it will gather news of Chinese food business all around the world. People who want to make money with Chinese food could pay more attention to “the Gourmet”. It will also provide useful idea and valuable information to them and inspire them to create different way of commercial form to make money.

WHY & HOW

For the content of the blog, it will publish the information for various Chinese food businesses. “The Gourmet” will present the most famous and successful Chinese local business and anything can help readers to make money, becoming more competitive to understand what is the most popular commercial form of Chinese food industry; Establish attractive title of Chinese food, such as Chinese cuisine for festival, Chinese tea and Chinese wine to move audience to reach their unknown area of Chinese food business.

MISSION

Lastly, to be the best online “B 2 B”magazine for the business of Chinese food industry is objective of “the Gourmet”. Hoping to help you to be success!

JOIN US WITH SOCIAL NETWORKING!

The gourmet is nothing without you – our readership. Its continuous development needs your feedback and comments.

Gourmet fans can leave comments on each post or interact with each other on forum without any registration, as well as track and share your ideas you like. Or more simply, just by joining/following/subscribing us on Facebook, Twitte,YouTube, SoundCloud, Flickr, LinkedIn, etc.

Hope in this way The Gourmet can build a community online and offline and, create a spirit of debate among readership by its editorials.

CONTACT US:

Any issues and problem should be addressed to me directly on XLiu12@uclan.ac.uk