Combining traditional and “E” marketing strategy to maintain success for restaurant business

These days, restaurant managers are pay too much attention on the day-to-day management that they almost forgot how to implement or run a simple marketing strategy which is an essential element in making a particular restaurant to achieve its goals. In fact, make use of digital technology to go e-marketing has become the trend for cuisine industry and should not be overlooked.

In order to maintain success for your restaurant business, while you are establishing and running a restaurant you have to implement a specific marketing strategy both online and offline. Try to learning and gradually become to know how to deal with your customer base in a digital way, it is necessary for managers to realize the importance of digital technology of modern business and build up perfect marketing plan which suits the theme of your restaurant.

Strategy positioning and audience target:

First and formast, operators have to raise awareness of restaurant brand in the first 6 months of the business, find the correct positioning and major audience of your restaurant, high or general grade. Then providing customer support and service through both online and offline, and eventually to make sure there will be a amount of customers to come back and generate long term sales is two mainly marketing strategies in the modern business.

Tactics for offline promotion---- traditional marketing:
The traditional advertisement should be considered for advertising your restaurant in local newspapers and magazines. Manager can also place menus and informational brochures in different places such as hotels, schools. It is a better way to hold on a sporting activity or a charity sponsoring events to make the brand of your restaurant being circulated in the huge community, and eventually enhancing the influence.

Tactics of online promotion----“E-marketing”:

Managers have to realize the super power of the internet and related technology to help your business to promotion. So that set up an official website and using different digital skills has become necessary.

Ming Dynasty was pointed out

·Google maps

For a restaurant, operators could make use of different marketing tools for online promotion by Google to attract local customers and clients to the area where the restaurant is located. A free marketing tool that Google provides is Google Maps, which allows manager to point out their restaurant name, phone number, address and website by free. As an added bonus, the Google local listings also show up at the top of a Google search and receive a pinpoint on the Google Map. People could directly add Google map onto their restaurant website or any social networking channel. This is really convenient for them to catch audience and express awareness of popularity.

·Email and newsletter marketing

Keeping communicating with your patrons is an effective way to stay front-of-mind with your audience. Collect email addresses on your restaurant website from either comment cards that customers complete at their table or from a drawing giveaway that requires them to register their email. Such as provide their email address by offering to send coupons and specials as a member of your mailing list, this tactics could incentivize customers to come back to your restaurant. Then, using auto-responder series automatically sends emails to your customer list which subscribe or register on your website.



© The co-operative



In a short, having an email marketing strategy in place keeps your restaurant in the minds of your audience. If you communicate with patrons on a regular basis and provide them with an incentive to come into your restaurant, you will maintain to catch the audience.

·Social media marketing
The emergence of social networks, such as Facebook and Twitter, has already completely changed the way of traditional business. Establish social media page for your restaurant and then utilize these to share hare notes, photos, videos, newsletters and links, all about your restaurant information with potential customers and patrons. This would be a highly effective way to push new visitors to your restaurant and enhance your business. Moreover, you can also use your existing friends and followers as your own restaurant cheer, and then leading to publicize your page to attract more fans onto your social media channels.

Image by Intersection Consulting via Flickr


·Online discount promotion and e-coupon

As well, make sure you promote your daily specials and any other discount special on the website. An E-coupon or gift certificate should be uploaded on your digital platforms. Ensure your customers could directly go to website to download the E-coupons and spend it in your restaurant.



© YUBZ via Facebook

In summary, there are a lot of tasks involved with properly managing a restaurant. Having a good management plan or strategy and realize the super power of digital way, and then following them to help with keeping your restaurant a thriving business.

Reference:

Ehow.com (Kristie Lorette, 2011) "Restaurant Marketing Strategies"

http://www.ehow.com/list_6163603_restaurant-marketing-strategies.html

Myrestaurantmarketing.com (2010) "Online Restaurant Marketing"

http://www.myrestaurantmarketing.com/restaurant_online_marketing.html