Successful commercial model of Chinese food business 1 ---- Chinese KFC: YongHe King

YongHe King is most successful Chinese fast-food restaurant in China, it could be a new commercial opportunity to build up a Chinese fast food restaurant to make difference and change most of the basic, normal, simplex, repetitive business model of Chinese food in UK market.

Briefly introduction:  

Yong He King is the most famous Chinese fast-food chain restaurant that specializes in traditional Chinese snack.

It focus on the traditional Chinese food, soybean milk, fried dough sticks, all kinds of Chinese rice porridge and different Chinese snacks.

Concept: 

Using the successful fast-food chain restaurant business model such as KFC and providing traditional Chinese snack. To become no.1 brand of Chinese fast food chain restaurant corporation----Chinese KFC.

Traditional, healthy, yummy is core concept of Yong He King.

24 hours open and home-deliver food service for free.

Competitive advantage: providing truly and diverse traditional Chinese snack: fast, convenient and cheaper in a popular style.

Soybean milk, Siu Mai, Fried fritters, Steamed dumplings with meat and vegetable stuffing----nutritional breakfast should be one of the characteristics Yonghe King.

Chinese people always said that soya bean milk usually goes with fried fritter, it's like coffee goes with doughnuts!

Slogan: “WECAN” :

 “WE CAN” is said by Chen Jinkun CEO of Yonghe 2010, it means: Welcoming, Enjoyable, Convenient, Affordable with Value, Nuteitious.

Corporation profile:

Yonghe opened its first restaurant in Beijing in Dec, 12, 1995. Today Yonghe has branches throughout China, after 16 years of growth, now it has 197 restaurants across the country, mainly in Beijing, Shanghai, Shenzhen, Hangzhou, Wuhan and Tianjin. It become the largest and most popular fast-food restaurant in China.

Mission and strategic target:

Chen Jinkun said: in the next 5 years, we are going to extend the overseas market and become a large Chinese fast food chain corporation, and the first Chinese fast food brand all round the world----Chinese KFC!

Interview with Joshua: how do you think whether Yonghe could successfully get into UK market

In this short interview, Jousha answer that as a Chinese, how do you think Yonghe build up branch in UK, also talked about his personal view, experience, what did he think of Chinese food business in UK and how does he thought about Yonghe this kind of very “Chinese” business whether could successful in UK market. For more details, check this interview out

In summary, it could be a commercial opportunity to build up a Chinese fast food restaurant in UK such as “Yonghe King” to make some difference and change most of the basic, normal, simplex, repetitive business model of Chinese food in UK.

If you interesting or want to join this new kind of bussiness model, please click on http://www.yonghe.com.cn/chs/index/index.aspx

Photo credits:
http://www.yonghe.com.cn/chs/index/index.aspx
http://news.163.com/11/0107/17/6PQHNTNG00014JB6.html