Wednesday 26 January 2011

Successful commercial model of Chinese food business 2 : Chinese Kung Fu restaurant----“Feng Bo Zhuang”

Feng Bo zhuang is a restaurant combing Chinese KongFu and Chinese food together and repidly become popular in China.

It should be a great idea and commercial Chinese food model for people who want to make money through Chinese food.

Chinese KongFu & Chinese food

Profile:
Kong Fu and food are the two key elements represented China in the world. Within a combination of both of them, it is a very creative and interesting Chinese food commercial form, Feng Bo Zhuang is the first restaurant to participate Chinese culture into Chinese food businese, combing Kung Fu, martial art chivalry and Chinese food together to become one of the most popular chain restaurant in China!


Creative concept:



Creative layout show the Chinese martial arts chivalry.


Spirit of martial chivalry is a kind of Chinese culture.







Every dish has their martial arts name         Waiter and waitress dress up as martial artist


Slogan:
“Taste food, feeling the Chinese martial arts chivalry, every customer is a Kung Fu master!”




Competitive advantage:
Actually, Chinese cuisine has a long history and has deep cultural meaning of food. Perfect combination of the Chinese martial arts and Chinese cuisine, Feng has created a unique style of martial arts and the formation of a new theme restaurant business model!


Mission and Strategic target:
Feng has established so many chain stores in Singapore, Malaysia, and Thailand. Now, Feng Bo Zhuang is looking forward to overseas market; becoming transnational restaurant is their market strategy.

Does UK could become the next target of Feng Bo Zhuang? If you are interesting them, please click on http://www.ahfbz.com/


In a summary: 
Feng Bo zhuang should be a great idea and commercial Chinese food model for people who want to make money through Chinese food. Imagining you are holding on a chain store in China town in UK, such as Manchester, Birmingham and London, how successful it will be!

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